{"id":19826,"date":"2020-03-20T08:37:29","date_gmt":"2020-03-20T07:37:29","guid":{"rendered":"https:\/\/php8.plastv.de\/?p=19826"},"modified":"2020-03-19T11:38:34","modified_gmt":"2020-03-19T10:38:34","slug":"the-lego-group-delivered-top-and-bottom-line-growth-in-2019","status":"publish","type":"post","link":"https:\/\/plas.tv\/?p=19826","title":{"rendered":"The LEGO Group delivered top and bottom line growth in 2019"},"content":{"rendered":"
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Consumer sales, revenue and profit grew, outpacing the industry. The LEGO Group made bold, significant investments in initiatives to drive future growth.<\/strong><\/p>\n
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  • Global consumer sales grew 5.6 percent in 2019 compared with 2018.<\/strong><\/li>\n
  • Revenue for the full year grew 6 percent to DKK 38.5 billion.<\/strong><\/li>\n
  • Operating profit grew 1 percent to DKK 10.8 billion. Net profit was DKK 8.3 billion, an increase of 3 percent despite significant investments in long-term growth initiatives.<\/strong><\/li>\n
  • Cash flow from operating activities is a strong DKK 9.6 billion.<\/strong><\/li>\n
  • Market share grew in all major markets<\/strong>.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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    The LEGO Group today reported earnings for the full year ending December 2019. Revenue for the period grew 6 percent to DKK 38.5 billion compared with 2018. Consumer sales grew 5.6 percent compared with 2018 and overall global market share increased.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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    Operating profit was DKK 10.8 billion, an increase of 1 percent compared with 2018, while net profit grew 3 percent to DKK 8.3 billion. This growth was achieved alongside the Group\u2019s bold investments in a range of initiatives designed to deliver growth in the long term.<\/p>\n

    The LEGO Group CEO, Niels B Christiansen said: \u201cWe are very pleased with this result and I would like to thank our dedicated colleagues for their amazing contribution. It was a strong year where we outperformed the toy industry and grew consumer sales and market share in all our largest markets. We also expanded our presence in newer markets which helped us achieve our ambition of introducing learning through LEGO\u00ae play to many children for the first time.<\/p>\n

    \u201cOur industry, like many others, is being redrawn by digitalisation and global socio-economic shifts. We\u2019re leveraging our strong financial foundation to invest in initiatives that will allow us to keep ahead of these trends and enable growth in the long term. This includes innovating play, innovating our retail ecosystem and investing in new market entries so that we are well positioned to inspire young builders for generations to come.\u201d<\/p>\n

    The Group grew consumer sales in all market groups. The Americas and Western Europe grew single digits, while China grew strong double-digits.<\/p>\n

    Innovating the portfolio<\/strong>
    \nTop selling themes in no particular order were LEGO\u00ae City, LEGO\u00ae Creator, LEGO\u00ae Friends, LEGO\u00ae Technic\u2122, LEGO\u00ae Classic and LEGO\u00ae Star Wars\u2122. The LEGO\u00ae Harry Potter\u2122, LEGO\u00ae Super Heroes (Marvel Avengers) and LEGO\u00ae Disney\u2122 Princess themes also performed strongly.
    \nChristiansen said: \u201cWe are very pleased with the popularity of our core products such as LEGO City and LEGO Creator, which, like all our products, provide children with endless possibilities to build and rebuild. We are also satisfied with the performance of our IP sets and our new theme LEGO Hidden Side which seamlessly blends building and augmented reality.\u201d<\/p>\n<\/div>\n

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    Engaging new consumers & adult fans<\/strong>
    \nIn 2019, the Group also launched its first integrated global brand advertising campaign in more than 30 years, Rebuild the World, which attracted new consumers to the brand.
    \nIt also acquired BrickLink, the world\u2019s largest digital platform for adult fans of LEGO building. The platform boasts more than one million members and features a marketplace, design software and a community where fans can share their latest builds.<\/p>\n

    Innovating retail<\/strong>
    \nThe Group expanded its global retail ecosystem opening 150 LEGO branded stores; upgrading its e-commerce site; and strengthening its collaboration with retail partners. It now has 570 stores around the world, with plans to open approximately 150 more in 2020, the majority in mainland China. Visitors to the company\u2019s revamped LEGO.com e-commerce site increased by 27% in 2019 and positive progress with retail partners contributed to consumer sales growth.<\/p>\n

    Christiansen said: \u201cThe retail environment is constantly changing. Consumers are looking for immersive brand experiences instore, and value and convenience online. We are stepping up investment in all our retail channels and working closely with our partners to connect with people wherever and however they want to shop.\u201d<\/p>\n

    Geographic expansion<\/strong>
    \nChina remains a strategic growth market for the LEGO Group. In 2019 it expanded its presence in tier three and four cities and now has 140 retail stores in 35 cities, including flagship stores in Beijing and Shanghai. During 2020, the Group plans to open an additional 80 stores in around 20 new cities. It also developed its e-commerce presence on partner platforms and recently renewed its partnership with Tencent as part of plans to engage consumers and shoppers through unique digital experiences.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    The LEGO Group today reported earnings for the full year ending December 2019. Revenue for the period grew 6 percent to DKK 38.5 billion…<\/p>\n","protected":false},"author":2,"featured_media":15970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,16],"tags":[],"series":[],"class_list":["post-19826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plas-tv-meldungen-auf-der-startseite-unterhalb-slider","category-plast-tv-textmeldungen"],"_links":{"self":[{"href":"https:\/\/plas.tv\/index.php?rest_route=\/wp\/v2\/posts\/19826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plas.tv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plas.tv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plas.tv\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/plas.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19826"}],"version-history":[{"count":1,"href":"https:\/\/plas.tv\/index.php?rest_route=\/wp\/v2\/posts\/19826\/revisions"}],"predecessor-version":[{"id":19827,"href":"https:\/\/plas.tv\/index.php?rest_route=\/wp\/v2\/posts\/19826\/revisions\/19827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plas.tv\/index.php?rest_route=\/wp\/v2\/media\/15970"}],"wp:attachment":[{"href":"https:\/\/plas.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plas.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plas.tv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19826"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/plas.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fseries&post=19826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}