{"id":21215,"date":"2020-06-12T06:16:21","date_gmt":"2020-06-12T04:16:21","guid":{"rendered":"https:\/\/php8.plastv.de\/?p=21215"},"modified":"2020-06-12T06:16:21","modified_gmt":"2020-06-12T04:16:21","slug":"clariant-targets-asia-with-satin-effect-for-high-end-personal-care-packaging","status":"publish","type":"post","link":"https:\/\/plas.tv\/?p=21215","title":{"rendered":"Clariant targets Asia with satin effect for high-end personal care packaging"},"content":{"rendered":"<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Trend colors combined with silky look in PET packaging<\/strong><\/li>\n<li><strong>Effect lends a feeling of luxury and prestige to products<\/strong><\/li>\n<li><strong>Look is developed in stretch blow-molding process<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Clariant color specialists have combined three colors from the <em>ColorForward<\/em><sup>\u00ae<\/sup> 2021 trend palette with a satin brushed-glass special effect in order to appeal to consumers in the booming Asian personal care market. The resulting look helps PET packaging give the impression of luxury and prestige otherwise associated with the brushed glass used for high-end branded products.<\/p>\n<p>The technology behind the satin effect, itself, is not new. In fact, Clariant was one of the first companies to bring it to the market almost 15 years ago. \u201cWhat is new,\u201d explains Vick Cai, Designer at Clariant ColorWorks<sup>\u2122<\/sup> Asia-Pacific, \u201cis the fact that we are using it in combination with <em>ColorForward<\/em> trend colors intentionally to target a very specific audience. In this project, we focused on colors for the Asian personal care market, but we could do the same thing for any category in any region. It\u2019s the kind of thing we do every day at Clariant ColorWorks.\u201d<\/p>\n<p>While the satin effect can be used with any color \u2013 or no color at all \u2013 the team at Clariant ColorWorks design and technology centers in Italy and Singapore decided to focus on colors that are most likely to appeal to their target audience.<\/p>\n<p>They settled on three colors introduced in <em>ColorForward<\/em> 2021, the 16th edition of Clariant\u2019s annual color forecasting guide for the plastics industry:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>The golden ticket is a translucent beige with subtle gold flecks that create a feeling of luxury and indulgence.<\/li>\n<li>No WI-FI is a soft green that suggests healthy, natural products, which don\u2019t contain preservatives and which are less likely to cause skin irritation.<\/li>\n<li>Motus intelligentia is a warm pinkish coral. In Asian culture, warm colors like this are associated with youthfulness and the fight against aging.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u201cWe did a lot of research into the Asian skin care market, especially in Japan and Korea, where many of the most popular brands come from,\u201d Vick Cai continues. \u201cWhat we found is that there is a definite preference for soft, muted colors and those that are found in nature. So we chose a beige and a light green, and even the red we selected is a very natural shade. Then, by adding the satin look, we create an illusion of depth within the container walls, making the bottle appear more like glass. However, the effect is not only visual. It gives the bottle a softer surface feel. It makes it more pleasurable to hold in your hand and this further heightens the impression of luxury.\u201d<\/p>\n<p>The effect is developed during the PET stretch blow-molding process. A proprietary additive, in concentrated masterbatch form, is added to natural PET resin during the molding of the bottle preform. Then, as the preform is reheated, stretched and blown into the finished shape, the satin look emerges.<\/p>\n<p>\u2122 TRADEMARK<br \/>\n<em>ColorForward<\/em><sup>\u00ae<\/sup> IS A TRADEMARK OF CLARIANT REGISTERED IN MANY COUNTRIES.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clariant color specialists have combined three colors from the ColorForward\u00ae 2021 trend palette with a satin brushed-glass special effect in order&#8230;<\/p>\n","protected":false},"author":2,"featured_media":21216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,16],"tags":[],"series":[],"class_list":["post-21215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plas-tv-meldungen-auf-der-startseite-unterhalb-slider","category-plast-tv-textmeldungen"],"_links":{"self":[{"href":"https:\/\/plas.tv\/index.php?rest_route=\/wp\/v2\/posts\/21215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plas.tv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plas.tv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plas.tv\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/plas.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21215"}],"version-history":[{"count":1,"href":"https:\/\/plas.tv\/index.php?rest_route=\/wp\/v2\/posts\/21215\/revisions"}],"predecessor-version":[{"id":21217,"href":"https:\/\/plas.tv\/index.php?rest_route=\/wp\/v2\/posts\/21215\/revisions\/21217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plas.tv\/index.php?rest_route=\/wp\/v2\/media\/21216"}],"wp:attachment":[{"href":"https:\/\/plas.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plas.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plas.tv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21215"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/plas.tv\/index.php?rest_route=%2Fwp%2Fv2%2Fseries&post=21215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}