Borouge, a leading petrochemicals company that provides innovative, value creating plastics solutions, will disclose its current and future expansion projects and re-emphasise its partnerships that contribute to supporting the local industry while participating as a Strategic Partner at ArabPlast 2019, the largest plastics, petrochemicals and rubber industry trade show in the MENA region being held in Dubai from 5-8 January 2019.
His Excellency Dr Abdullah bin Mohammed Belhaif Al Nuaimi, UAE Minister of Infrastructure Development, inaugurated ArabPlast 2019 and visited Borouge’s stand where he met with the company’s leadership and teams and was introduced to Borouge’s solutions on display and how they add value to business as well as to society.
During the event, Borouge will introduce visitors and customers to its portfolio of differentiated polyolefin solutions for infrastructure, packaging, energy, agriculture and healthcare applications. The company will highlight its commitment to plastics sustainability and environment protection, demonstrate its enhanced innovation capabilities to provide creative solutions to key industry segments and shed light on its significant contribution to the UAE’s economy and society.
JOURNEY OF SUCCESS
Having recently celebrated its 20th anniversary, Borouge will demonstrate its impressive journey of operational excellence and remarkable growth and innovation which enabled the company to strengthen its leading position as a provider of creative plastics solutions that push boundaries, drive performance and create value for businesses and communities in the UAE and around the world.
“ArabPlast provides Borouge with an opportunity to underline its strong contribution to the economic development of the UAE and to supporting Abu Dhabi to become a centre of global petrochemical innovation, promoting the ‘Made in UAE’ and addressing the market requirements with our plastics solutions,” said Ahmed Omar Abdulla, CEO of Abu Dhabi Polymers Company (Borouge). “Our participation at ArabPlast comes on the same time as we celebrate our 20th anniversary, enhance our business partnerships and recognise our significant growth by expanding our capacity 10 times over the past 20 years turning our Ruwais production site into the world’s largest integrated polyolefin complex.”
“We are glad to be at ArabPlast which provides a very important platform to meet with the industry leaders and professionals, promote our cross-functional innovation capabilities and explore opportunities to strengthen our relationship with our customers,” said Wim Roels, CEO of Borouge Pte Ltd. “We are here to shed lights on our continuous journey of plastics innovation that contributes to the development of the industry value chain with our boundary pushing solutions that drive performance, create value to businesses and communities and address global challenges.”
SUPPORTING IN-COUNTRY VALUE
Borouge’s innovative solutions and its new expansion projects in Ruwais enable Borouge to reinforce its In-Country Value (ICV) through its strategic partnerships with local industry leaders and manufacturers and by generating new opportunities for businesses and revenues for local companies in the UAE. Borouge’s ICV also contributes to creating new employment opportunities for UAE National talents who can be attracted to the industry to add value to the whole value chain.
“We are excited to be here at ArabPlast where we meet with our current and potential customers to introduce them to our latest solutions that contribute to improving their cost effectiveness and production costs and unlocking new opportunities and markets,” said Ahmed Al Shamsi, Senior Vice President Regional MEAE at Borouge. “With an expected increase in our capacity, we continue to expand our marketing and sales network to reach more potential customers in our targeted export markets in the GCC as well as globally. We always value our partnerships with our customers and seek to understand their challenges and apply that knowledge and experience towards creative solutions that benefit the entire industry and society as a whole.”
CONTINUOUS COMMITMENT TO PLASTICS INNOVATION AND SUSTAINABILITY
Innovation has always been a key driver of Borouge’s growth and success. Driven by its creativity and the advanced technologies it uses, Borouge develops innovative polymer solutions that not only meet the needs of customers, but also create value to their businesses. With the efforts of its creative UAE and international researchers and engineers working at the Borouge Innovation Centre in Abu Dhabi and the Application Centre in Shanghai, Borouge succeeded in obtaining almost 250 patents out of around 650 patents which the Company has filed at the World Intellectual Property Organisation database. More than 20% of Borouge’s annual sales volume is now derived from new products developed at the Centre.
Borouge’s 2021 Sustainability Goals has largely contributed to increasing the company’s focus on specific drivers of performance and further commitment to its long term social responsibility, environmental stewardship and economic growth in the UAE in line with the UAE’s Vision 2021. Along with its strong commitment to support the 3Rs concept of Reducing, Reusing and Recycling plastics, Borouge advocates adopting the plastics circular economy as an innovative driving force to ensure plastics sustainability, so plastics never end up in oceans or landfills, but rather be recycled to have a second chance of life.
SUPPORTING THE VALUE CHAIN
During ArabPlast 2019, Borouge will be organising various technical seminars to provide its customers, particularly plastics converters, with the up-to-date technical specifications of its newest polymer grades that help them improve the different plastic applications they make adhering to the highest industry standards and the long-term cost-performance benefits to the end-users.