PACCOR has been designated by Digimarc, the inventorof the Digimarc Platform for automatic identification (NASDAQ: DMRC), as a Platinum Pioneer Plastics Partner. This designation recognizes the substantial contributions to the joint projects to date. Together, both companies now take the next step to provide plastic packaging solutions with digital identities. The objectives of this partnership are to develop and commercialize a solution for high-speed sorting of plastic packaging items with Digimarc Barcode, for the purpose of increasing the recyclability and circularity of the plastic packaging products.
As a strategic partner, Digimarc provides PACCOR with technical advice, support and access to the Digimarc Platform. PACCOR provides Digimarc with access to and support from its Centre of Development & Innovation (CDI) to advance the state of the art in the enhancement of plastic packaging solutions for recycling and circularity.
“This close cooperation will certainly accelerate the market ability of products enhanced with Digimarc Barcode,” outlines Nicolas Lorenz, CCO of PACCOR. “We are pleased to offer our customers licensing rights if they want to incorporate Digimarc into their packaging.”
PACCOR is able to apply Digimarc Barcode using various technologies, such as thermoforming, injected and compression molding labelling, as well as in printing on all decorative options (plastic sleeve and paper banderole). Digimarc Barcode can be engraved in the mold or printed on a label on the outer packaging to give the package a “digital intelligence,” turning it into an Internet of Things object.
Digimarc can be detected by a wide variety of machines and smartphones. “We are looking forward to seeing the first thermoform product on shelf made by PACCOR embossed with the Digimarc Barcode,” states Larry Logan, Chief Evangelist at Digimarc. “Our clear target is that PACCOR or their customers get their own thermoforms back from sorting plants,” concludes Larry Logan.
